Sure, those things are important to consider, but in today’s dynamic, web-dominated travel game – much like baseball – you only get what you put in. If we can be smarter about how we make travel marketing decisions, we can generate better results in terms of more visitors as well as more of the right visitors who are spending higher and growing the local economy. Quotes from the MoneyBall movie help capture the essence of what we can learn about leveraging predictive data in travel. Get the full story at nSight