Ancillary revenue is when you take income from additional services or products offered at your hotel. In order to optimise this, you need to think of your hotel as more than rooms and rates, but in a more holistic way that leans towards complete revenue generation. Although it should be a secondary consideration to making sure your guests receive quality service and value for money, it is still a clever and effective method to boost your revenue while also offering guests an even more enriching experience. Without a successful revenue management strategy that produces consistent year-on-year results, your hotel will stagnate. The more revenue you have streaming in, the more flexibility you have to make improvements to your hotel and offer guests exclusive services. Get the full story at SiteMinder