The sobering reality is that when it comes to travel sites, the majority of visitors abandon their booking, at least in the first instance. In fact, data from 2018 indicates booking abandonment for the travel sector is 81% – a full 10% higher than retail sites. This sheer amount of incomplete bookings accounts for around $1.8 trillion in potential revenue. There are a few main reasons for this; some are simply unavoidable but there are others you can have an impact on and improve the conversion rate through your hotel website. Get the full story at SiteMinder