1. Target Facebook Users Whose Interests Include Your Competitors Facebook Ads doesn’t offer keyword targeting for your ads and you can’t specifically target people who have liked your competitors’ pages. However, Facebook offers something called interest-based targeting. On Facebook, interests range from extremely broad (e.g., business or entrepreneurship) to very specific. In this case, your competitor’s name is the specific interest you want to target, because Facebook allows you to choose to target people based on, among other things, brands and products they like. Type in your competitor’s website URL. Or, if that doesn’t work, you can type in your competitor’s brand name or try a few keyword combinations to figure out best option for reaching their target audience – which is now your target audience. Get the full story at WordStream