However one free resource that has an incredible amount of valuable data is Google Analytics. So in today’s article we’re going to show you how to find, and understand, some of the more important reports available for your e-commerce hotel site. 1. Traffic Channels One of the most basic, but important reports, is your traffic report. This can be found under Acquisition. Then All Traffic and then Channels. It’s a snapshot of what channels are bringing you the most traffic and if any particular areas need some attention. For this example email traffic is particularly low here so you would need to look at your email marketing strategy and make some changes. Perhaps your subject lines are weak or your database is too small? Whatever the case this data allows you to see what marketing activity is actually working. Now let’s take a closer look at some of the channels that are more relevant. Get the full story at Net Affinity