5 hotel marketing tips for better Google search results
Jun 14, 2017
While bringing in website traffic certainly is one of Google's most important functions, it's not the only way hoteliers can leverage success from the search giant.
Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business – and better yet, they're easy to implement and most won't cost you a cent.
Here are some simple and effective ways hoteliers can boost their brand with Google.
1: Get listed on Google My Business
Google My Business (previously known as Google Places) is a must-have, free-to-use platform for hoteliers. It combines Google Search, Maps and Google Plus (also known as Google+) to help your hotel connect with potential guests by making it much easier for them to find you in an online search.
For example, people will very often use a blanket search term like 'hotels in London' when using Google, rather than searching for a specific hotel directly. And it goes without saying that when they do, you want to be among the hotels listed on the Google Maps and Google+ entries in the search feed – especially if the search is made in the nearby vicinity of your hotel.
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