Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business – and better yet, they're easy to implement and most won't cost you a cent. Here are some simple and effective ways hoteliers can boost their brand with Google. 1: Get listed on Google My Business Google My Business (previously known as Google Places) is a must-have, free-to-use platform for hoteliers. It combines Google Search, Maps and Google Plus (also known as Google+) to help your hotel connect with potential guests by making it much easier for them to find you in an online search. For example, people will very often use a blanket search term like 'hotels in London' when using Google, rather than searching for a specific hotel directly. And it goes without saying that when they do, you want to be among the hotels listed on the Google Maps and Google+ entries in the search feed – especially if the search is made in the nearby vicinity of your hotel. Get the full story at Hospitality.Net