For hoteliers and hotel marketers, having a clear understanding of the travel shopping journey and what motivates our potential guests is priceless. Not only does it help us sympathize and address pain points during the travel shopping process, but also learn how to better communicate with shoppers during their evaluation and decision-making processes. Though this complex, and rather fascinating, discipline can get rather granular when studying consumer behavior, there are several simple concepts that savvy marketers can easily master and implement into campaigns. Get the full story at Fuel