Your digital Agency – the team that manages your display ads, PPC, retargeting and most likely your social media, typically is the same group that designed and managed your hotel website, too. They report to your monthly with great insights on website unique visitors, booking engine clicks, abandon rates, entry/exit pages – all the key information you need to know to improve conversion on your website based on Google Analytics. What you don’t see is web traffic beyond your website. That is where the opportunity lies. – Who is search and booking your competitors online? – Where are those consumers from? – What demographics are those potential guests? nSight can show you who is searching and booking your hotel and its competitors across third-party websites worldwide. You’ll see what markets your competitors are doing well in and where you are beating them. Best of all, you’ll understand more about consumers then you every have before. Get the full story at nSight