One of the youngest regions of the world with over 50% of the population aged between 18- 34, travel in United Arab Emirates is largely influenced by digital experience. Always connected and eager to research, millennials in the country have become trend setters in the online travel segment. Empowered with easily available information, they are forcing hospitality brands in the region to realign their marketing strategies according to their preferences. A high spend market, OTA sales in the Middle East have reached USD$3 billion in 2014, representing about 17% of total sales. With 94% of the populating owing a mobile device, there is a clear shift in booking patterns toward mobile and tablet booking devices. Traditionally a last-minute market, the surge of mobile connectivity has also reduced the booking window considerably. Compared to the word average of 23 days, the average hotel reservation lead time for UAE is now a mere 13, one of the lowest. Online travel bookings, which represent 25% of all bookings in the Middle East, are forecast to grow in 2015 and 2016 to reach 36% by the end of 2017 when online revenue is expected to reach $35 billion. In this article we list out five online travel agents who are playing vital role in shaping the online travel industry in the region. Get the full story at eRevMax