Corporate blogging is a great marketing tool -- but not one that should be launched lightly. Like other marketing initiatives, a company's blog is an investment that should produce a measurable return. Thus much thought should be given to ways in which companies can enhance the value of these programs for both their consumers and their own bottom lines.

But what exactly qualifies a corporate blog as being "outstanding." This article suggests, that an outstanding corporate blogging program is one that accomplishes the clearly articulated goals of the organization. And they can be very different, as the article nicely shows.

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