So how can you request and encourage guest reviews at your hotel or restaurant without being invasive or pushy? 1. Through social media and online travel agencies (OTAs) Engage with guests on social media channels. Pay attention to what they are saying about you and ask if they’d mind repeating any positive comments on a review site. 2. In follow-up emails to guests Many hotels send an email after guests check out to thank them for their stay. Consider placing a link to the review sites within this message. Or for business travelers, email guests the invoice and include a link to review the hotel. 3. Hotel guest-books If someone leaves very positive feedback in a guest book or comment card, don’t let the feedback stay on paper. Contact the guest by email or telephone and ask them to consider sharing their thoughts with others online. Get the full story at ReviewPro