However, doing this manually is a time consuming and laborious task for any hotel. That’s why technology is often the best and most accurate way to compare prices between your hotel and your local competitors. Here are five reasons why your hotel needs a room rate comparison tool in 2018: 1. You can understand the demand for your rooms among your target markets: You can see at a glance when your hotel rooms are in highest demand, and when you typically experience less bookings. This information allows you to create a hotel room pricing strategy to maximise your profits year-round. Get the full story at SiteMinder