One of the reasons for this is they believe their fascination with apps and smartphones is mirrored by the majority of travellers. The only people still calling hotels are baby boomers, right? Wrong. And not measuring or tracking your voice reservations could be damaging your hotel’s revenue and marketing strategies. While mobile bookings and website visits have both increased year-on-year, the ‘click-to-call’ feature on smartphones is increasing voice traffic to hotels in turn. Get the full story at SiteMinder