Here are 5 signs that you desperately need to get your hotel’s online distribution back to the future: 1. You rely heavily on traditional booking channels The telephone, walk-ins, that ad in the local paper, the occasional email inquiry. If these are the only channels your hotel is relying on, here comes a wake up call. You need to get online right now! Stop what you’re doing and contact any one of these channels. Now you might say, “if it ain’t broke don’t fix it”, but research tells us it will be “broke” in the not-too-distant future. According to the International Journal of Contemporary Hospitality Management, traditional channels will continue to see an inevitable decline as consumers increasingly switch to online bookings and the many benefits it offers. Infact, according to the recent Skift report sponsored by SiteMinder, we’ve already seen an 8% drop in telephone reservations, coinciding with a 7% increase in hotel website bookings, and the research suggests that shift is only going to continue. In summary, if you’re not selling your hotel rooms online, you’re going to miss out in the future…big time. Get the full story at SiteMinder