Here are five social trends hoteliers can capitalize on 1. Guests do it via mobile “We are entering that mobile decade,” Daniel Levine, director of The Avant-Guide Institute said. “Everyone is going to be doing everything on mobile.” The uprising of mobile is reducing the amount of time between booking and staying, he said. It’s also affecting everything from research to the experience guests are having in hotels to the information guests are sharing on social media. “Because people are using their mobile phones for everything, that means that they’re doing their research in advance. They’re looking at Google Maps, for example, and saying, ‘Hey, which hotel should I go to?’ at the last moment.” That’s why it’s important for hotels to be on Google Maps. But how do hotels get listed? Get the full story at Hotel News Now