The only way for them to get ahead is to offer something consumers haven’t seen before, or offer value no competitor can match. Both strategies are risky and often a startup will crash and burn, lost among the overwhelming competition and innovation or simply because their target market doesn’t respond how they predicted. A select few manage to forge a successful niche, or in some cases a global presence, striking at the right time, in the right place, to the right people. Here are 5 startups providing a unique and useful service in the travel industry. Get the full story at SiteMinder