But Twitter still has an immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. Last year, a U.S. study by Chadwick Martin Bailey and iModerate found that 79 percent of consumers who follow a brand on Twitter are more likely to recommend that brand compared to before they followed them. It's hard to put a price on that kind of word-of-mouth publicity and shows the value of having a popular Twitter identity. So, here are five tips for building brand loyalty through Twitter. Get the full story at Search Engine Watch