The use of email marketing is one of the most economical and valuable methods of connecting with an audience. It allows you to build a relationship with both past and future guests, as well as providing you with the opportunity to have multiple touch points with them. However, we are all aware of how many emails we get bombarded with on a daily basis. How can your email stand out from all the rest? Keep reading for five, effective ways of optimising your email marketing strategy and consequently increasing your email’s click-through rate. Get the full story at Net Affinity