Interestingly, studies have shown that although an experience shared between the giver and recipient provides an obvious social connection, an element of this still applies for experiential gifts, even if the gift isn’t consumed together. Experiential gifts connect the giver to the recipient more than products can. In an interesting WSJ article about holiday gift giving, the behavioural economist Dan Ariely suggests that “…if your goal is to maximize a social connection, don’t give a perishable gift like flowers or chocolates. True, people enjoy them, and you don’t want to impose by giving something more permanent. But what are you trying to maximize? Is your goal to avoid imposing on them or for them to remember you?”. The truly special gifts are those experiences that help create long-lasting memories; both of the experience and you as the giver. Whilst most hotels will feature experiential gifts, they’ll likely be very standard; an overnight stay with dinner, a two night stay with theatre tickets etc. There’s a real opportunity to think about what drives human connection here. Get the full story at Hotel Speak