Create different buyer profiles: When it’s winter in Europe, it’s summer in Latin-America. As a consequence, European tourists travel more during the months of July and August, while Latin-Americans are more likely to plan a long vacation for January or February. Take advantage of this opportunity and create different buyer profiles, so that you can target different customers at different times of the year. Adjust your marketing strategy if possible to effectively meet the needs and preferences of your different buyer personas. Online travel agents (OTA’s) can give you access to markets that you may have limited knowledge of or experience with. Work with local OTA’s when you see potential in specific markets in order to attract clients from that region or country more easily. Get the full story at GDMN Global