This new focus on review analytics reflects the growing relevance of successful reputation management to hotels and (more crucially) the proven positive impact of correct online reputation management on revenue. 53% of hotels also plan to invest in renovations and 47% in staff training. This comes as no surprise to us at ReviewPro – outdated amenities and poor service feature among the most frequent review complaints by unsatisfied guests. Almost three-quarters (73%) of hoteliers also feel optimistic about profitability in 2015, a 3% yearly increase since 2013. Combined with the trust that hoteliers now place in online reputation analytics, could this positivity reflect the greater sense of control that travel brands feel they have over revenue as a result of deeper insights gained by review analytics and successful online reputation management? Related Link: ReviewPro