In fact, 62 percent of this demographic uses Facebook when researching products they want to buy. While Facebook is a powerful social marketing tool for ecommerce sites, it’s nearly as important to brick-and-mortar locations. It turns out 58 percent of consumers who plan to buy products in-store visit businesses’ Facebook pages before they buy. The number one reason for both online and offline purchasers to visit the social network is to see what other customers think: 80 percent check customer reviews and feedback on review sites and third-party pages before buying. This age demographic, including people between 18-29 years old, demonstrates exactly how online marketing has changed and will continue to evolve. The fact they feel most comfortable spending money after doing some Facebook research perfectly encapsulates their unique buyer’s journey. Get the full story at Brafton