Data as a commodity has never been more valuable. The introduction of the GDPR has only compounded this and as an industry we are beginning to realise that it’s a privilege, rather than a right, to hold the data of our guests. Guests have begun to expect that a luxury hotel will have commissioned a video to introduce their property. It’s rapidly become an additional layer of service transparency and they may question the lack of inclusion for those without. Get the full story at 80 DAYS