Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers today have never been more inundated with information across multiple channels – before, during and even after their travel experience. During their journey, consumers will collect information about your hotel destination through a proliferation of avenues, including organic and paid search, online travel agencies (OTAs), metasearch, display and retargeting advertising, online review sites and social media. As hotel marketers, today’s noisy landscape presents both an exciting and daunting challenge. Get the full story at Leonardo