It’s crucially important hoteliers design pages that provide the same enticing sense of welcome as does the property itself. “(Guests) look before they book. … It’s really the new reality of the way people navigate and make their consumer decisions. They have a lot of options, a lot of information and a lot of competition putting out competition messages,” said Josh Johnson, digital media producer and contributing editor for the travel and lifestyle brand Matador Network, during a webinar titled “What every smart hotelier must know about Web marketing.” “For better or worse, we judge books by their covers. We are visual creatures,” he added. Good website design - the kind that encourages would-be guests to dig deeper and actually book - comprises many things. Get the full story at Hotel News Now