Each ad format serves a different objective, such as email capture, website clicks, video views, and so on. Depending on your objective, you have a variety of ad types and targeting options to help you maximize results. But if you’re looking for the highest performing ad option most likely to help you increase direct bookings, look no further than Facebook’s Dynamic Ads for Travel. To help advertisers make the most of Facebook DAT, working alongside our teammates at Adphorus, we’ve published Your Complete Guide to Facebook Dynamic Ads for Travel. In the meantime, here are six key ways that it pays to use Facebook’s Dynamic Ads for Travel (DAT). Get the full story at Sojern