Visitors to your page will be expecting a fast and seamless user experience. It doesn’t matter how amazing your website is too look at, if it takes too long to load no one will ever see it. This is especially relevant on mobile devices, with 73% of users saying they’ve encountered a website they considered too slow to load. On the web, 47% expect a website to load within two seconds for them to be satisfied. Not only will a slow load time frustrate travellers viewing your website but it will lower your search engine ranking, a crucial element of attracting direct bookings. If your site isn’t appearing on the first page of search results, the direct traffic you garner will be minimal. Get the full story at SiteMinder