Shoppers nowadays, those browsing online, in particular, demand deals. Studies show there is a rise in oxytocin levels in the brain when receiving a special offer or discount, happiness levels increase and stress levels drop. This discourages shopping cart abandonment and also creates a positive booking experience, one the customer won’t be put off from repeating in the future. Check out this infographic for 6 tips for using events to increase your bottom line. Get the full story at Net Affinity