Here are seven key takeaways for travel brands to achieve content marketing success: 1) Truly understand your audience During college, I worked for the Greater Boston Convention & Visitors Bureau, allowing me the chance to witness the tremendous amount of effort that goes into fostering a world-class travel experience. But it also allowed me the chance to hear firsthand what questions travelers were asking. What’s the best way to tour the city? What are must-see attractions? Where is the best place for a burger? Content marketers should listen, too. Understanding your travelers’ habits, concerns, and interests is key for content marketing success. What questions are they asking? What are they struggling with? What information are they looking for? Use this information to drive the content you create. 2) Don’t talk about yourself too much It’s easy to get caught up in your own story - Our airline is the best! Our hotel is second-to-none! Check out this awesome new feature on our cruise ship! - but consumers are quick to tune out this noise and self-promotion. As David Beebe said, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” 3) Map content to the traveler’s buyer journey The traveler’s buyer journey is complicated. According to Google, travelers visit 22 different sites over an average of 9.5 sessions before booking. But as a means of simplifying, think about the buyer journey as answering your customers’ questions at every stage of their online research. Get the full story at NewsCred