The hospitality industry is a market where visuals and experience are everything – especially online. But before you decide on your next website developer, Digital Marketing System (DMS), consultant or creative agency, it’s critical to move through the following steps: 1. Understand your goals: How does your website improve your overall marketing efforts? Your property’s website is your point of sale. How will it support all of your marketing efforts like search, social media, offline marketing, and review management and brand awareness? I too have undergone a website refresh at ideahatching.com. What I wish that I had considered before I changed my WordPress theme, and then subsequently had to comb through 7 years of posts to update broken links and long lost plug ins, was what I was going to do with it when I was finished. Get the full story at Leonardo