Hotel Marketing Tip #1. Use AdWords’ Hotel Ads This tip might seem painfully obvious, but for hoteliers, it’s the most important. AdWords’ hotel ads is the ad format of choice for hotels, guesthouses, bed and breakfasts, and any other type of hospitality business. Hotel ads allow your establishment to appear in an exclusive section of the SERP alongside other hotels, making them a highly prominent and very visible way to get your business in front of people who need a place to stay. Hotel ads offer the user a great deal of information, including a star rating, a review summary, the average nightly rate, and an image of the hotel. This lets prospective guests identify potential places to stay at a glance, making it easier for them to narrow down an already bewildering list of choices and make a decision that aligns with their objectives (more on this shortly). Needless to say, using hotel ads is an absolute must for hospitality businesses, so if you’re not taking advantage of this ad format to promote your establishment, you need to start. Now. Get the full story at Wordstream