Here are are seven fundamental hotel marketing strategies, to ensure they remain competitive. Make your hotel brand website a visual treat for visitors Your hotel website is an important marketing tool, while also serving as the single most important distribution channel, as it is the only one that can be used to generate direct sales. Through your website, visitors should be able to find out important information about your hotel, see photos of hotel rooms, and make bookings. It goes without saying that you should, therefore, ensure that you have an efficient booking engine installed. Your chosen booking engine should be easy to use and should require as few clicks as possible to make a booking. The website design should be visually appealing and easy to navigate, with clear tabs to make bookings and fast loading times. It is also imperative that your website is optimized for viewing on mobile and tablet devices. Get the full story at RateGain