In an industry built on providing great guest experiences, it’s only logical that SMS and messaging apps like WhatsApp, Messenger and WeChat will soon be adopted at scale. “With an expected additional 1.1 billion new users set to adopt messaging by the end of 2018, for a total of 3.6 billion users, it’s clear that messaging really is the new social media,” writes Deanna Ting in a recent article on Skift. Find out everything you need to know about guest messaging in ReviewPro's guide. Get the full story at ReviewPro