Here's a look at a few of them: 1. Social listening: Twenty-four percent of marketers plan to use social listening strategies in 2014. That's up two percent from 2013. 2. Social advertising: Fifty-seven percent of marketers used social ads in 2013. An additional 23 percent plan to start using them in 2014. 3. Images as marketing tools: Images give customers a lot of information in a short amount of time. This benefits both organizations and their customers. 4. Social media teams: Almost 80 percent (78 percent) of organizations have a dedicated social media team, but only 26 percent currently approach social media holistically. Get the full story at PR Daily Read also "10 digital tools recommended by social media pros" at PR Daily