In fact, many restaurants, hotels, attractions, and destinations have already done just that. Here are a few examples: L’iniozio, a pizzeria in Queens, paid the $10 daily fee to purchases lures (items that attract users) to lure a dozen Pokémon characters into their establishment. The restaurant’s manager, Sean Benedetti, told the New York Post that the shop’s business spiked by 75% lately as a result. Beneditti was quick to recognize the value of investing in a timely pop-culture phenomenon and his business was able to benefit as a result. Get the full story at Maximize Social Business Read also "How many hotels have jumped on the Pokemon GO bandwagon?"