While you can’t always influence how customers book their initial visit to your hotel, you can definitely influence their subsequent stays – converting online travel agency (OTA) and even global distribution system (GDS) customers into direct booking customers for future business. Your guest-facing front desk team interacts with your guests every day, in ways that present numerous opportunities to drive more direct bookings and boost revenues. Let’s take a closer look at seven effective ways to make the most of your front desk staff. Get the full story at Rainmaker