1. Choose Your Website Imagery Carefully: Alongside price, location and guest reviews, images play a significant role in the browsing stage of the online booking process. Therefore, you should aim to wow visitors to your site with attractive imagery of your property and facilities, including any new or unique features. Considering both UX and SEO, original photography vs stock imagery is best where possible. Too much stock imagery won’t help your SEO, making it difficult to stand out from competitors. You can also run the risk of copyright infringement if you do not correctly source or reference stock photography. Do your research when it comes to investing in photography, as high-quality images help to tell the story of your property. 2. Categorise Your Website Images: When sourcing and optimizing photography for your website, make sure that your chosen images are topical and relevant to the page. For example, for Accommodation pages, ensure all images showcase hotel rooms and room facilities, while the Dining section of the site should provide quality imagery of bars, restaurants, etc. Individual image galleries, such as a Wedding Gallery page, can also be effective in building engagement on your hotel site. Get the full story at Net Affinity