Here are 8 things we learned from the statement and subsequent news coverage: 1. Hotel shopper revenue returned to growth in Q1 Revenue per shopper lifted 2% in the first quarter of 2017, while total hotel shoppers rose by 9%. TripAdvisor also reached 500 million reviews with average unique monthly users increasing by 14% – indicating a massive influence on travel consumers. 2. A strategy to align product, supply, and marketing accelerates TripAdvisor soon plans to roll out a brand advertising campaign to build user awareness on its ability to, not only offer research functions, but also assist travellers in finding low prices and booking a hotel. 3. Desktop browsing remains relevant, but phones are growing faster For the second straight quarter desktop hotel shoppers grew year-on-year, but mobile continues to be the fastest growing segment with mobile revenue growth outperforming mobile hotel shopper growth 35% to 25% year-on-year. Get the full story at SiteMinder