You may have already experienced this on some websites or with a company through Facebook messenger. HubSpot is now experimenting with many of these since they acquired Motion AI, a leading visual chatbot builder. HubSpot stressed that chatbots don't eliminate human interaction but they allow prospects and customers to get answers and support when they need it, 24/7. And with 1.3 billion Facebook Messenger users, it's a channel that's often overlooked. B2C companies have been quick to leverage this technology and B2B companies should give it some serious consideration, too. The longer you ignore it the more likely you are to fall behind your competition. Get the full story at Weidert Group, Forrester and Freshbooks