The management of a multi-language websites and booking platforms is far from straightforward. Employees need a firm focus on optimizing the budget, obtaining regional buy-in for translations and deciding which languages to include on the sites. Niklas Schlappkohl, senior director of eCommerce, The Carlson Rezidor Hotel Group, and chair of Hospitality Sales and Marketing Association International Europe’s digital marketing advisory board, said it is important for hotel companies to get their strategies in place because of the estimated 2.8 billion Internet users, who, along with the millions set to soon join them, will “change linguistically our online presence.” Chinese, English and Spanish remain the three key languages of the Web, he added. Get the full story at Hotel News Now