Be Everywhere, Be Mobile-Friendly Our smartphones have become an extension of our bodies. We use our phones for just about everything – waking up, listening to music, tracking our steps, counting calories, communicating with friends, and yes, even travel shopping. 69% of smartphone users are searching for travel ideas in spare moments of their day. By the end of 2016, 50% of all travel bookings will have been completed on a mobile device. So if you don’t have a mobile-friendly website, that’s some serious revenue you’re missing out on. Furthermore, Google has now started penalizing sites that are not optimized for mobile. Websites deemed to be mobile-friendly are given a higher position in search engine rankings because of their superior end-user experience. Some key elements of a mobile-friendly website include: - Avoiding Flash and other software that doesn’t work on mobile devices. - Having quick load times. 40% of shoppers won’t wait any longer than 3 seconds before abandoning a slow-loading mobile site. - Automatically resizing photos and text to be proportional to each screen size. That way visitors don’t need to scroll across or zoom in on content. - Links are separated by enough space, to make for easy tapping Get the full story at Leonardo