In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best practices for having destination content on your hotel website and how it can help drive more direct bookings. 1. Speak with a unique voice: Travellers aren’t looking for the same old story about your local area. They want to know something new, or unique, or special. Your content should be written with a sincerity and a level of authority that only a true local could portray. Be opinionated, tell the guest what your favorite picks are, be genuine and, above all, be helpful. By building trust, you will deepen the relationship with your guests. Get the full story at Fuel