Influencers are people who post content online that influences the impressions, decisions and behavior of a large number of people. Content can be negative, positive or a mix of both types. Typically, influencers are not connected to the products they endorse or particularly loyal to them; the relationship is short-term and transactional. They are often paid or incentivized for promoting a certain brand and because of this, trust in their recommendations is only moderate, but their audience size and influence is high. Finding influencers is more challenging, because you probably don’t have a relationship with them yet. Influencers include journalists, photographers, bloggers, vloggers, social media influencers, celebrities and other high profile people who have large followings. Get the full story at ReviewPro