A staggering 96% of global hoteliers recognize the impact of online reviews in generating new bookings. Clearly, savvy hoteliers are no longer turning a blind eye to the connection between positive guest experience and revenue. Reviews also influence 89% of travelers when choosing where to stay. However, the study exposed discrepancies between hotelier and traveler perceptions – while 89% of travelers say that reviews are important to them when choosing accommodation, only 64% of hoteliers believe that reviews can directly attract business (despite recognizing the link between positive reviews and revenue). This is alarming news because it shows that, while hoteliers acknowledge the impact of reviews on revenue, they continue “underestimating how positive experiences contribute to repeat business,” says the infographic. Get the full stoy at ReviewPro