For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the "Internet Trends Report." She has been on top of the internet, technology and all of its global implications since 1995 when she published the first "Internet Report" at Morgan Stanley. Her official Kleiner Perkins Caufield & Byers bio reads: "Mary is credited with having a deep understanding of what makes businesses succeed and fail." She is a serious boss. As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker's report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M's: Mobile, Messaging, and Millennials. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. 1. Big Data Will Drive Decisions This quote really drives home how we think about personalized marketing. In a time when we study our customers based on their content journey, and then cater to their interests to woo them to a sale, it's crazy to think that people just used to make cold calls out of a phone book or slap an ad on TV and hope the right person saw it. We are entering an age of truly unprecedented data and information – smart marketers will know what to do with it. Get the full story at NewsCred Read also "Internet Trend: Buy buttons are likely to appear everywhere"