With the largest population in the world and a rapidly growing middle class, China is the world’s largest source of outbound tourism, according to UNWTO, and shows no sign of slowing down. And tourism destinations are taking notice. This month three of the UK’s leading cities launched the ‘Experience England’ project aimed at providing a seamless experience specifically aimed at Chinese tourists. What can you do today to ensure your brand is catering to Chinese tourism? Get the full story at ReviewPro