Sojern: Programmatic advertising guide for travel marketers. Creating strong content around your brand only works if the right people are seeing your message.
Advertising
Uber ads are coming. In what they call "journey ads," Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
Tripadvisor launches new advertising tool. Tripadvisor Ad Express introduces a raft of new features for hotel marketers. Tripadvisor Ad Express gives businesses total control over their advertising on Tripadvisor, enabling them to attract and engage with users looking for exciting new places to eat and stay.
TikTok outperforms Facebook, Twitter. Advertiser interest in TikTok is accelerating, while its competitors are seeing slowing growth or even shrinking traffic to their ad portals.
What Google Topics signals about advertising's future. The clearest signal yet that the days of amassing third-party data on user behavior over long periods of time are coming to an end.
Booking.com and Expedia gear up for the big game. The two travel brands are using celebrities in their national and regional Super Bowl efforts.
Expedia returns to Super Bowl advertising. The ads have yet to be unveiled, but the Expedia campaign is expected to build on the theme introduced in the company’s Black Friday ad.