Hotelmarketing'com

Egencia reveals 2020 Top 100 Preferred Corporate Hotels. The 5th annual awards program honors hotels that consistently exceed business travelers' expectations. Winners of the fifth annual awards program were selected based on customer ratings, promotions, booking popularity, points programs, desirable amenities for corporate travelers, customer service, and overall guest experience.

Behind the travel buyer’s search for simplicity. Corporate travel is complicated and so is the quest for travel buyers to make things simpler. While travel management companies can help simplify things, it seems like hotel chains and airlines aren’t the strongest partners when it comes to cleaning things up behind the scenes.

CWT unveils its messaging service to the market. The service allows clients’ employees to quickly and conveniently reach a CWT counselor 24/7 from their desktop, mobile device or other third-party client approved messaging app.

CWT simplifies its EMEA operations. The company is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

How the corporate travel industry is tackling climate change. Amex GBT urges industry to "unite to push the boundaries of sustainability". A new initiative - Climate Action for Corporate Travel Urgent Sustainability Summit (CACTUS) - has many across the industry talking seriously about climate change and environmental sustainability, as well as the promise of real action.

IHG launches customer insights portal for large enterprises. Gives managed customers access to their most valuable business travel data and insights. Travel managers will have access to actionable data about their company’s spend by brand, stay patterns by region and traveler loyalty and guest experience scores at IHG hotels.

Business travel is set for radical change. As Leisure travel has gone through an ease, speed and convenience transformation, corporate travel is poised to follow suit. In 2020, businesses will need to learn from the seamless processes within consumer travel - like intuitive mobile experiences and AI-backed personalized offerings - to fulfill expectations of both traveling employees and enterprise leaders managing travel programs.

The new priorities in business travel. New research paints a vivid picture of an emergent generation of business travelers. Increasingly likely to be female, she prefers Airbnb and non-chain hotels. She flies most frequently on low-cost airlines. She frequently needs to change her plans. Frugality, flexibility and a frictionless digital experience are more important than pre-flight mimosas and a free washbag.

More channels, no consolidation. Travel booking has evolved from phone calls to websites, mobile and apps, all the while no channel has fully disappeared. 2020 will be no different, communication channels will continue to increase, with bots and voice AI increasing in adoption and consumers expecting the ability to adjust travel and communicate needs in real-time – in whatever channel they prefer – without skipping a beat.