Hotelmarketing'com

Screenpilot on how to capture valuable email addresses and nurture a digital relationship with your guests.

Google's critics dismiss tests of travel rivals’ links. Company's bending to intense regulatory pressure in Europe not very meaningful. Google competitors in Europe and the United States aren’t putting much stock in the search engine’s test in Europe where it is placing rivals links in a “carousel” above its own far-more-elaborate boxed collection of vacation rental offerings.

Tambourine on what’s the most challenging thing about hotel SEO. Talking about hotel SEO

Email marketing isn't dead. But, some email marketing practices are, such as impersonal email address lines, violating GDPR, ignoring user experience, and not tracking metrics.

Koddi on ow distribution impacts visibility in the metasearch space and what are some common issues that affect it.

The dangers of generic content for luxury travel brands.
“Show, don’t tell” used to be the guiding principle for storytelling, but in an age where cookie-cutter social media campaigns are reaching an overload, maybe we need to revise that to “show less, and tell me something I don’t already know.”

The Gartner Digital IQ Index for Luxury Hotels. Benchmarks the digital competence of 84 hotel brands operating in the U.S.. While luxury hotel brands are increasingly investing in mobile-optimized destination guides and experience reservations, are they taking the necessary steps to stand out in search visibility against competitive OTAs?

Koddi: What advertisers can expect to see from Google this year.

Milestone: 12 must-haves to ensure a successful digital hotel marketing presence in 2020

Marketing priorities 2020: With tech transforming our ability to fine-tune every message, consumers have less and less patience for generic marketing content.

Vizergy: How Instagram's API change will affect hotels

In a new eBook, 18 Strategies for Conquering 5 Key Marketing Goals, Adara highlights action-oriented strategies to help travel marketers build successful campaigns.

Anti-Instagram movement. Some hoteliers are rebelling against the notion that everything from their office chair to the lobby needs to be Instagrammable.

What digital hotel marketers are prioritizing in 2020. low-growth environment prompts hotels to take a harder line with marketing budgeting and ranking priorities. According to a recent HSMAI roundtable, controlling costs from a customer acquisition standpoint is a top priority in 2020. And while most budgets will be similar to 2019, the focus is now more on conversion by advertising in niche markets and retargeting existing customers.

As web cookies fade, travel brands must create a robust identity strategy and evaluate new methodologies for personalization and consumer insights.

NextGuest: The top 5 things you need to know now in hotel digital marketing: January 2020 Edition

Apple’s big maps makeover now available across U.S., Europe coming soon, a critical local search platform that sees more than five billion searches or lookups each week.

What's shaping travel marketing in 2020?. Similar to last year, personalization and social media are again key areas of investment for advertisers. According to the report, there’s a three-way tie at 29% among travel advertisers for their top global marketing challenges in 2020: targeting travelers during a specific point along their path to purchase, keeping up with the fast-paced advertising and technology landscape and proving ROI for their digital advertising strategies.

Download: The Future of Travel Advertising, 2020 Edition

The end of hotel paid search? With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

Hotels need public relations to get the word out about their hotel, but PR has gone beyond a news release. Here are three major shifts in PR that hoteliers should pay attention to.

Google redesigned its desktop search experience to feature favicons. For organic results, users will see favicons, or a brand’s icon next to the url. For ads, they will see a bolded black ad label next to the url that looks similar to a favicon.

Get ready for an even stronger Google in 2020. Brands need to monitor and respond to reviews to improve their online experience. Google and Facebook continue to rule the web. They are becoming "review amplifiers," because customer reviews left there get more attention. In Google’s case, customer reviews also influence a business’s search visibility. How much care and feeding are you putting into your presence on Facebook, Google, and YouTube?

Rethinking the (broken) travel marketing funnel. As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge. A lot happens between the moment a potential customer learns about your brand and the moment that person makes his or her first purchase - and it all happens in the mid-funnel. While the mid-funnel has always been important for advertisers, it’s taking on new weight in travel marketing for the following reasons.

Travel SEO: Competing in organic search in 2020 & beyond. Travel is one of the most competitive and data-rich verticals. In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.

The travel marketer's digital toolkit. As consumer tech trends change how we interact with the world, travel marketers are having to change in turn. Travel is digital. We inspire, search, plan and book on digital channels and platforms. But in a world where everything is digital, what are the most potent channels, priorities and platforms that really perform for travel?