The weird ways destinations tried to get you to visit in 2022. When they're good, they're iconic. When they're bad - well, at least you can usually laugh.
Digital+Marketing
TikTok bans in U.S. will impact tourism marketing. Multiple state tourism agencies ended their growing participation on TikTok to comply with their state executive orders.
How travel brands can use Facebook, Instagram and Whatsapp. The company's travel industry manager explains how brands can use Meta’s platforms to drive loyalty and app downloads.
How should hotel marketers use their limited budgets in 2023?. Google will be the single biggest opportunity in hotel digital marketing going in 2023. Google contributes - directly or via referrals - to over 55% of hoteliers’ website revenues (30% via SEO; 25% via SEM/paid search, 5% via Google Hotel ads/metasearch.
How Marriott is making it personal. How to market to the increasingly fluid nature of business and leisure travel. The rise of social media created a need for a marketing strategy that enabled communication with guests at the right time, on the right channel, with a message that was relevant to their demonstrated preferences.
SEO trends 2023. Insights from 24 of today’s top experts on what happened in SEO over the past year and what they expect to happen next year.
The Hotels Network: Black Friday report 2022. More visitors are doing searches in the booking engine of hotels running Black Friday campaigns.
How travel brands prioritize mobile app engagement. Apps give brands access to data and opportunities for personalization. While mobile browser traffic still has value for travel companies, they are increasingly working to steer customers to their brands' mobile apps.
The three tenets of hospitality marketing in 2023. Content marketing in the hospitality industry needs to move beyond images. Increased engagement and interactivity leads to traditional marketing strategies largely proving ineffective, driving new change in the way that the industry engages and influences travelers.
Hotels bet on user generated content. As brands become more reliant on creators and influencers to relay their messages, user generated content is a marketing must-have.
The future of brand discovery. Google is still the dominant traditional search engine, but AI advances and shifting consumer behaviors have changed the world of search as we know it.
How to use the metaverse for marketing today. Marketers need to develop a strategy on how their company will adapt and transition its efforts to digital spaces.
Using Instagram to grow your email list. Instagram has several tools for generating email subscriptions including options for both passive collection and targeted campaigns.
Wyndham on utilizing TikTok in hospitality marketing. If used currently, TikTok can become an important place to build brand awareness and deepen your audience reach.
Cendyn: Quick wins for conversions this holiday season. From discounted rates to special inclusions, there are many ways how hoteliers can encourage potential guests to book a stay.
Cendyn: Digital marketing mistakes to avoid this holiday season. Holiday cheer is in the air - the busiest time of year for hospitality marketers looking to stand out in a sea of cyber specials.
How hotel brands use first-party data to drive revenue. First-party data becomes critical to the hotelier’s toolkit. The ways in which hotel marketers are utilizing first-party data are evolving, and are building stronger guest relationships and increasing direct bookings.
Kimpton pledges greater diversity in social media content. Own research uncovered a gap between current content and the actual desired of consumers with calls for greater authenticity.
Travelboom: Email marketing for hotels. Email is your portal to both current and potential guests through all touch-points of their decision making, and an effective tool for securing bookings.
Sojern: The Foundation of a multichannel hotel advertising campaign. With travelers engaging on so many different channels, it's critical to get in front of them wherever they are online.
Online travel shoppers still starting out on Google. The company's position atop the e-commerce funnel is still robust, according to Morgan Stanley survey data. About 80% of U.S. survey respondents said they began travel research online - 37% start on Google, vs. about 20% on Expedia and 15% on Booking Holdings properties.
IHG's play for the pandemic-fatigued guest. ‘Guest How You Guest’ campaign aims to amplify true-to-life travel moments and showcase the freedom guests have to be cared for as they truly are.
Cendyn: The ultimate email marketing playbook for the holiday season. Now is the time to finalize your offers and get your email marketing campaigns wrapped up and tied with a bow.
Destination Canada partners with Spotify. Using 3D audio, wellness influencers have recorded their meditation walks in real-time to engage listeners and transport them to a Canadian paradise.
Triptease: Learn from the brightest minds in the hospitality industry. Download the Direct Booking Summit report to get key insights from over 20 industry-leading speakers.
Does influencer marketing really pay off? HBR analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a campaign’s effectiveness.
Revinate: Four creative holiday email campaigns to inspire you this season. Check out these examples sent by Revinate’s global customers from last year’s holiday season.
Google on post pandemic travel trends. Travel firms that were guided by data insights and agile were the ones that set themselves up for a successful exit from the pandemic.
The Hotels Network: How to stay true to your hotel’s brand image. Tailor the design of your messages to seamlessly fit the look and feel of your hotel website.
Social Media becoming less ‘social’ and more ‘media’. With the heavy shift to video, it’s less about the social graph and more about the entertainment you’re creating.
Duve: Five tips for powerful hotel branding. Your brand is nothing less than your hotel’s reputation. It’s a lot more than just picking out a logo and some fonts.
Social media key for travel advisors. Facebook continues to be the most important social platform for today's travel advisors but TikTok is coming on strong with usage more than doubling.
What marketers should know about content creators. Here are five things marketers need to know about content creators and how to leverage them.
Travelboom: Recession proof your hotel marketing. What you can do to make the most of your potential guests’ limited discretionary spending and your tighter marketing budgets.
TikTok vs. Instagram. Both present unique marketing opportunities for businesses, with Instagram suited more for polished content, and TikTok for raw, authentic content.
Why Airbnb moved marketing in-house. It’s one of a number of companies putting more resources into in-house agencies, a strategy that can create a more seamless brand experience.
SiteMinder: Your ultimate guide to Google Hotel Ads. How hotels can manage their Google presence with ease using integrations, while managing a budget and maximizing revenue.
The age of social media is ending. The possible downfall of Facebook and Twitter (and others) is an opportunity to embrace their ruination, something previously unthinkable.
TikTok and wellness. Elegant Resorts is hoping TikTok and a bigger focus on digital marketing will help it appeal to a younger demographic.
Airbnb's search-averse marketing strategy is working. 90% of traffic happens directly, not through search. The company posted its most profitable quarter to date, attributing part of its success to its pivot away from search marketing and toward brand campaigns.
Experience forecasting in travel through content. Developing value proposition for travel websites through content. Experience forecasting is about using engaging content to help users forecast what their personal experience of the trip would be – and it begins with understanding the customer journey correctly.
TikTok SEO: Understanding the TikTok algorithm. The ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content.
D-Edge acquires Equaero. The acquisition of Equaero, a long-standing partner, is an important step in the development of D-Edge’s Digital Marketing activities.
Cendyn: Fundamentals of search engine optimization and marketing. Discover how to get the most out of your marketing budget while optimizing organic search and paid placements.
The Hotels Network: Top 50 women in travel celebrated. The Hotels Network honored the industry leaders selected by GBTA with individual portraits as unique digital identifiers.
The new role of marketing. Market dynamics and new technologies are changing the way businesses build relationships with customers.
Influencers make way for content creators. Social media has not only generated a whole new generation of content creators, but created avenues for new business.
Google is not the only game in town. Solely focusing on Google leads to businesses missing out on a huge amount of potential customers who are being served by other search engines.
Travel will lead US digital ad spending growth through 2024. Overall national growth in digital ad spending is expected to be 17.8% this year and 14.2% next year.
The Hotels Network: Time to get spooky with your hotel marketing strategy. Halloween is an exciting opportunity to get creative and effectively engage potential guests on your hotel website.
How social commerce is growing in the United States. Spending more time on social platforms than ever, consumer demand for new shopping features is building. Social commerce is more than just a new shopping experience. It represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
A new direction in destination marketing. How Tourism Australia combined data, gut, creativity and bravery to deliver its new global campaign.
TikTok gains traction in search for destinations. Short-form video marketing is becoming more important medium for destinations to get their message out there.
How Apple’s privacy changes force social media marketing to evolve. Some brands have remained loyal to Facebook and Instagram, but many others are making sharp pivots to embrace more zero-party data.
The state of SEO in destination marketing. Multiple traffic trends have come and gone, with DMOs riding high on organic search gains before slumping and then recovering back toward growth.
Google's latest updates leave no room for low-quality content. Google needs to save crawl and indexing resources, and sites that waste them with low-quality content don’t have a future.
gcommerce: Metasearch marketing optimization techniques. Learn how metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns.
Pickup in travel lifts influencer marketing. Travel influencers were the No. 4 most popular type of creator worldwide, with 11% of adults saying they followed them in a 2021 YouGov study.
Sojern: Always-on is always thinking ahead. Your property may be at 98% occupancy now, but turning "off" your digital marketing means you're missing out on potential bookings in the future.
Using data to tell travel stories. Being concerned only with the cost of a trip may be true for travelers today, but it's not going to be true 10 years from now.
How marketers connect with Gen Z in emerging virtual worlds. Rather than pushing commerce, metaverse-minded brands cater to Gen Z’s preference for self-expression and community to foster loyalty.
The modern search landscape. Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
The Hotels Network: This Black Friday, be urgent and very special. When executed properly, Black Friday can be the most successful campaign of the year regarding revenue and room nights.
Tambourine: Three tools to acquire new hotel guests. They’ve decided on a destination, but have not yet decided on a hotel. Here are three ad formats to engage them.
Creating conscious inclusion in travel marketing. Travelers are looking for travel brands to be more inclusive and representative. Expedia on why inclusion and diversity are important in travel advertising, successful inclusive marketing examples, and suggestions for how your brand can be more inclusive.
Brand to demand the future of marketing. Brand to demand creates cohesive storytelling that informs audiences about not only what a company sells, but who it is, and what it stands for.
Marketers are pumping the brakes. The ongoing economic uncertainty, midterm elections and the Russia-Ukraine war have marketers unable to read the market and uncertain what to do next.
Pickup in travel gives lift to influencer marketing. Though many marketers are curbing their spending, forecast suggests those cuts don’t necessarily extend to influencer partnerships.
Sojern: Using objectives to measure multichannel campaigns for hotels. When marketing for hotels, it’s important to measure and adjust your campaigns over time.
How experiential marketing is shaping the travel industry. Many leading players in the travel industry are shifting away from conventional marketing methods.
Cogwheel Marketing launches Cogwheel Analytics. Designed for the above-property users, it provides both roll-up reports plus individual hotel data for owners and management companies.
Google search expansion a wake-up call for marketers. A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok.
Why hotels shouldn't jump on the TikTok bandwagon. How the ubiquitous social media app could be doing more harm than good for your brand.
Cogwheel Marketing: Hotel digital paid media planning. Before you start planning your 2023 dollars to spend on digital advertising, you need to know what is and is not working.
Hotel marketers are turning to TikTok. The platform is rapidly aging up, with Small Luxury Hotels seeing engagement from users of all ages.
Vizergy acquired by Jonas Software. The acquisition will expand Vizergy's resources to become a global marketing service provider to the hospitality business.
3 growth hacking techniques any hotel can use. In a world of melting marketing budget, growth hacking can help hotels to fast track their business without shrinking their margins.
Journera: Navigating the travel industry’s high quality data crisis. The industry wants data pearls, but instead it’s increasingly finding nothing but boatloads of oysters.
Tapping into TripAdvisor’s talent. How TripAdvisor’s in-house agency is incubating innovation. Rachel Vardon, EMEA Lead at Wanderlab, describes the journey TripAdvisor has been on to create its in-house studio, and how it is putting TripAdvisor’s creative agency on the map.
How platforms turn boring. There’s a delicate balance between platform culture and viral arbitrage - and most social networks are on the wrong side of it.
How prioritization frameworks can make you a better marketer. Three simple prioritization frameworks that help you separate high-quality ideas from the crowd.
Data-led travel marketing checklist. To sufficiently track performance metrics, drive business growth, and stay on top of the competition, travel brands need to start preparing now.
U.S. travel industry digital ad spending 2022. After an unexpected 42.7% boom in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.
Tripadvisor debuts in-house studio, serving external clients. Taking its first-party traveler data in a new direction, the company is pitching its marketing services to outside brands.
RateGain: The ABCs of high-scoring hotel content. The more quality information you put out there, the better your hotel content score will get. That will directly drive conversion rates.
To meet the moment, look to marketing. Navigating today's unprecedented complexity of digital reality requires marketers to be at the forefront of innovation.
SiteMinder: Strategies to boost your bookings. The world of marketing for hospitality and tourism has evolved significantly in the digital age.
Full-brain marketing. The strongest marketing teams find the intersection between creativity and data-oriented strategy to meet their ideal customers where they’re at.
Google hotel knowledge panels get an update. The company is now testing or rolling out Health & Safety and Sustainability information for hotels right in the knowledge panel.
Marketers new job: leading customer experience. Customer experience is the future of marketing … and if you aren’t already, you’re going to be in charge of it.
Fuel Travel: Why people unsubscribe from your hotel's emails. Weekly emails don't work: A single hotel sees the best results with a single send per month.
Instagram stumbles in push to mimic TikTok. Reels faces formidable competition from the leading short-video platform; creators follow the views.
SiteMinder: Content marketing for hotels. For hotels, content marketing is all about showcasing your property’s unique story and brand to the types of travelers you’re trying to win over.
Planning your 2023 digital hotel marketing budget. Recent polls suggest that the majority of hotels want to spend 2023 in focusing on upgrading digital experiences.
How Apple's 'Passkey' changes mobile advertising. Marketers will have more seamless, privacy-centric ways to connect with their end users and will likely see an increase in engagement.
TikTok versus Instagram: Where are brands posting more? While reach and interactions is higher on Instagram, video content has greater engagement on TikTok.
Google Business profile tips for hotel SEO. The saturated hospitality industry has much to gain from the search engine giant’s remarkable features.
Cendyn: What is a customer data platform? The only way to get a true 360-degree view of your customer is to analyze all aspects of your customer’s journey.
Google pays ‘enormous’ sums to maintain dominance. Company pays billions each year to Apple, Samsung and others to illegally maintain its spot as the No. 1 search engine.
Cendyn: 7 ways to boost SEO results for your hotel. When it comes to getting your guests to book direct, SEO is the most powerful ally in your direct booking toolkit.
Google on how to earn more valuable bookings. Needs-based bookings are more valuable than price-based ones, lifting revenue across major categories.
Cendyn: Supercharge your hotel’s digital marketing. Put your CRM’s rich guest profiles at the center of your marketing efforts.
Cendyn: Email deliverability guide for hoteliers. Optimizing your email program will give your email the greatest chance of landing in the inbox.
Google on how to improve website meta descriptions. The company's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
TikTok raises its local game. It's latest feature "Nearby" brings users to a dedicated feed that shows content that’s been location-tagged near them, such as local businesses.
Four-Seasons relaunches brand. New creative 'Luxury Is Our Love Language' celebrates the brand’s unique and energetic perspective on the definition of luxury.
Holiday 2022: How brands can stand out this season. For brands that are beginning their planning for this year’s holiday season, let’s take a look at five best-practice strategies for success in 2022.
Atomize: How to drive revenue at the end of the first post-Covid summer. Create enticing offers for off-season guests and target your most promising source markets with relevant ads and promotions.
Google’s helpful content update rolls out. The company confirmed the helpful content update begins rolling out on August 25 and will take up to two weeks to complete.
The return of the Triptease Hotel Heroes. A new panel of experts from across the industry with the aim of empowering, educating and creating conversation amongst hoteliers around the world.
How hotels convert stays into NFTs. Hotel brands are starting to look for ways to add non-fungible tokens (NFTs) into their existing marketing strategy.
Hilton on future-proofing travel marketing. Nothing will be the same again - the motivation behind travel has changed. As a hotel marketer, it is really important to cater to these changing customer trends with a holistic integrated action plan and to be present in all the platforms and channels the customers are engage in.
Travel brands must adjust their marketing strategies. New consumer needs, expectations, and fears. Embracing and leveraging new forms of search marketing, while continuing to build a reputable and consistent brand in the eyes of travel-cautious consumers is the only way to succeed.
Unified messaging critical for hotels. Finding your hotel's unique story is the first step, but it's easy to forget to unify that messaging across all levels of marketing.
Is travel taking the wrong approach to personalization? You can take individuals and build segments but you can’t take segments and build individuals.
Unravelling the Google ecosystem for hotels. Google can help to understand destination's demand, make your hotel's digital presence a priority, and drive more free bookings to your site.
Google will initiate a site-wide algorithm update next week called the "helpful content update," intended to devalue content written for search engines.
How consumers search for travel deals. Brands are benefitting from consumers searching for affiliate channels and loyalty sites, especially when looking for hotel accommodations.
Cendyn: Digital advertising tips & tricks for your hotel. There are three primary paid channels for hotel marketing: social media ads, search ads and display ads, and each has its advantages.
What’s Facebook? Since 2014, TikTok has arisen, Facebook usage as dropped and Instagram and Snapchat have grown. But no platform comes close to YouTube - which is used by 95% of the surveyed teens.
How hotels are using NFTs to attract travelers. NFTs are appealing to international travelers, especially Gen Z & Millenials who are early adopters.
The metaverse and cities are complements. The real world is good for creating emotional connection, while the metaverse is better at transmitting huge amounts of information.
Do you have a TikTok SEO plan in place? Almost 40% of young people, when they’re looking for a place for lunch, don’t go to Google Maps or Search, they go to TikTok.
Hospitality brands launch ambitious ad campaigns. The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.
Hilton looks to new and emerging customers. Pop-up hotel room cannot be booked - it can only be won. As consumers return to normal travel patterns, Hilton wants to re-energize people’s enthusiasm for travel by offering unique travel experiences.
Six travel brands using TikTok to connect with young consumers. TikTok has amassed a wealth of travel-related content, for which there is huge demand.
Don’t rely on social media. Travel experts offer secrets for keeping a easy, memorable travel journal - without using social media to preserve your memories.
Tripadvisor's voice-activated marketing strategy. Company views engagement through voice-activated devices as a crucial part of its future communications plan. Whether it is a weekend break to Paris or a Summer trip to Tokyo, Tripadvisor plans to invest in giving its audience the audio experience could be hearing if they make a booking to these destinations.
SEO is marketing. SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Google wants Gen Z to 'internet better.' The web giant launches a marketing campaign to lure younger users back to Search, but does its patronizing tone miss the mark?
Expedia shifts marketing spend from performance to loyalty. Company says is bucking the norm for OTAs by focusing on growing customer lifetime value and retention over chasing individual transactions online.
MIT Sloan’ top digital marketing trends for 2022. Add data, analytics, and algorithms to better reach socially-linked modern consumers. Digital marketing success today requires a unique mix of data scientists and creative marketers. Here’s how to help those teams do their best work.
Why marketers are ditching influencers. Marketers are pulling back on influencer campaigns - and promoting user-generated content from ‘real’ people.
IHG’s new campaign plays up the pampered lifestyle for hotel guests. The multimillion-dollar “Guest How You Guest” campaign represents the largest media investment for the company.
Sunset of the social network. The era in which social networking served as most users' primary experience of the internet is moving behind us.
Visrez: Benefits of using 3D property maps for resort marketing. Opportunity to choose the perfect angle to showcase the facilities in the best possible way.
Finding the new value sweet spot. With consumer concerns around coronavirus in decline, rising costs are currently top of mind for would-be summer travelers.
Tambourine: The hotel photography guide. Photography is the single most important asset in your digital marketing arsenal.
TikTok Travel Index 2022. A fresh look at the top destinations and travel influencers on the platform to reveal which are this year’s most popular.
The rise of alternative search engines. Over the last several years, more alternative search engines have entered the market, taking away market share from global giants.
Travel content SEO strategy. Nothing will help your travel company stand out from the crowd like quality content. Here’s what you need to know to develop a great content strategy.
The rise of the customer engagement platform. In the last few years, we’ve seen a huge shift in customer expectations. Customers are more digital than ever, communicating with brands across a number of platforms from social media and apps to email and texts.
Google delays cookie-cutting to 2024. The company said feedback has shown that advertisers need more time to transition to Google’s cookie replacement.
Travelboom: 10 things probably broken with your hotel’s marketing. In order for your marketing to work at its potential all systems must be functioning, and when you built them… they were.
It matters where you stay. Hilton's new marketing campaign identifies what has been missing from hotel marketing - the hotel stay.
Operating with increased intensity. Facebook’s founder is setting a relentless pace as he pushes his company through a tech transformation during a global economic slowdown.
Paris Hilton stars in new campaign for Hilton Hotels. This is the first time the granddaughter of Hilton Hotels founder Conrad Hilton has starred in spots for the hotel.
How to increase email open rates with H2H subject lines. People want to know that your email will entertain them, help them, improve their work, or do something else for them.
Hotels and resorts are changing their marketing strategies. Marketers integrate social media into overall strategy. Hotel sales and marketing departments have revised their strategies to win back guests, particularly business travelers and groups, which have lagged in the recovery of hotel demand from the pandemic.
Analyzing Airbnb’s marketing. Don’t stop until you’ve obliterated every last customer objection your clients know or don’t know they have.
Hilton unveils biggest marketing push in six years. Company puts marketing focus back on hotels with new brand platform. Hilton is looking to break away from the sea of sameness in hospitality marketing by unveiling its first global platform, a call to action that the chain expects to underpin all upcoming marketing.
TikTok is where the audience is these days. Enhanced by the pandemic and its impact on remote work, TikTok has become the digital equivalent of the watercooler.
The Hotels Network: How to convert meeting planners on your hotel website. Four powerful strategies to engage with meeting planners on your hotel website.
Travel brands expand TikTok presence to reach new audiences. Video an especially effective format for promoting travel. As the most downloaded app two years in a row, TikTok holds the promise of global reach, while the video format allows travel providers to transport viewers to a destination showcasing their brand personality.
Your Facebook feed is getting an update. The move shifts the Facebook experience more into line with TikTok, which calls itself an ‘entertainment app’, not a social network.
D-Edge: The three most important steps in digital hotel marketing. If you are not promoting your hotel on the web, someone else will do it … and you don’t want that to happen.
Instagram lets businesses turn Reels into ads. The company has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences.
Marketers investing big in influencer marketing. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships.
How to tell if your SEO strategy is working. A proper SEO report not only provides a snapshot into rankings and traffic trends, it also includes revenue and ROI data.
Triptease: The ultimate guide to hotel metasearch. From optimizing your booking engine to improving your rate parity and targeting the entire guest journey.
MEWS: Six ways to improve hotel guest communication. By effectively communicating, you can improve the experience with your brand, helping to turn one-time guests into loyal customers.
Marriott’s Moxy Hotels gamifies hospitality with AR experience. Memorable stays, capture with mobile devices, and share on social media. Moxy’s AR experience extends a “Play On” positioning that promotes its hotels as a fun destination for millennial and Gen Z consumers who are smartphone-friendly.
The power of PR in the new age of travel. How PR can help travel companies stand out amid the shifting landscape and position themselves for success.
Triptease: How hotels win on Paid Search in 2022. With Google Ads - and specifically Search Ads - hoteliers can get their business in front of potential customers and get the right people to their website.
How hotel marketing adjusts for relaunching. With a wave of conversions during the pandemic, more hotels need to reintroduce themselves to the traveling public.
10 of the best social media marketing strategies for hotels. Hotels need a different approach when it comes to making their place look desirable to stay in.
SiteMinder: Email marketing guide for hotels. Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings.
Travelboom: The best Facebook ads for hotels. A look at some of the more common Facebook ads for hotels and how they can help your hotel succeed online.
How marketers approach the future of travel. For those looking to invest ad dollars in travel, targeting the leisure traveler is the smart way to go, at least for the time being.
Cvent: Time for hoteliers to embrace content marketing. Hotels now need to create dynamic, interactive online content to attract and engage planners.
The Hotels Network: HSMAI Commercial Strategy Week recap. An insider's view on a number of presentations that map out the present circumstances and the possible future of our industry.
Understanding Gen Z's eagerness to travel. Survey after survey suggests travel is back, but there is one generation that is ready to travel more than others, and that is Gen-Z.
What you need to know about LGBTQ+ travelers. If the LGBTQ+ travel market was a country, it would be the fourth largest economy on earth.
Travelboom: The importance of social media marketing for hotels. From virtual travel to vacation inspiration, social media in the hospitality industry has exploded in recent years.
Hotel marketers turn to influencers. The current travel boom will likely lead to bigger expenditures on influencer marketing as hotels woo vacation-starved consumers.
The Hotels Network: How to increase paid traffic conversions. Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
gcommerce: Facebook ads best practices for hotel images. If you know how to create Facebook ad images that drive traffic to your primary business goal, they can be insanely effective.
Marriott's near total pivot to digital. Social media one of its most effective ways for direct connection with guests. With borders reopening and digital clearly still taking the lead in ad spend, Marriott International is not backing down from its digital-first strategy.
Cendyn partners with OpenTable. The new integration allows hotels to recognize, reward, and incentivize their most loyal guests through their dining experiences.
Travel's key datasets. Together, market trend, marketing performance, and first-party data create the three pillars marketers will need to be successful without the use of third-party cookies.
For travel brands, customer loyalty is up for grabs. Many travelers have seen their points expire, and are embracing this time as a fresh start.
Fuel Travel: The value of consolidated marketing reporting for hotels. A consolidated reporting tool aggregates marketing data for your hotel so that you can track marketing regularly.
Triptease: Key takeaways from the Direct Booking Summit Berlin. Hoteliers from across Europe enjoyed talks from expert keynote speakers, one-on-one coaching and interactive workshops.
FIVE Hotels and Resorts’ approach to marketing. The Dubai-born group does away with what it calls ‘staged marketing’ and instead puts the brand’s image in the hands of its guests.
Triptease: Are you making the most of Paid Search? Sign up now to get exclusive first access to our on-demand webinar with Google on How to make the most of Paid Search in 2022.
OTA Insights: Hawaii is back with a bang. The recovery for Hawaii’s tourism industry is remarkable, with arrivals from the US exceeding even pre-pandemic demand levels.
How to acquire customers with TikTok ads. Despite the app's mass adoption, many marketers still think of TikTok in terms of teenage dance videos and singsong duets.
Hotel Marketing 2.0 Hotels looking to maximize their marketing efforts and stay competitive recognized that they needed to actively create the need for people to travel.
Inbound marketing for the hospitality industry. Inbound marketing isn’t just about articles and videos on your website.
FOMO marketing is out, and instant gratification is in. No friction, no FOMO, no delay, just an instant reward at check-out reinforces the decision to book and inspires continued purchase behavior.
Travelboom: Psychology tactics to increase direct hotel bookings. Five simple concepts that savvy hoteliers can easily master and implement into digital marketing campaigns.
Travel marketing takes flight again. The resurgence in advertising spend by travel brands signals confidence in the return of travel habits to levels in line with those before the pandemic.
Travel advertisers ramp up spend. Lodging advertisers contributed to half of the $623 million ad spend total, with six companies spending more than $10m each in the U.S. so far in 2022.
Facebook and Instagram remain key for hotel marketing. Hotels push casual, conversational social media posts to drive engagement. The hotel marketing landscape has drastically changed in recent years, with hotels tailoring their marketing strategies around online platforms such as Facebook, Instagram and TikTok.
Travel is back. And so are the influencers. A growing industry, in an altered playing field. As travel opens up again post-pandemic, research from the influencer marketing hub shows these types of partnerships represent a big business that's about to get even bigger.
A tactical approach to a cookieless travel campaign. Marketers will need a number of tools and tactics in their quivers to create cookieless campaigns.
The benefits of hotel blog content. Should you invest in blog content or email content for your travel brand? Take a look at the factors and benefits of both types of content.
Creating effective travel display ads. Expedia shares some simple tips to keep in mind to help improve your display ad performance.
How to reach travelers on Snapchat. The messaging app is currently able to reach 75% of the total 13–34-year-old US population, and this audience is highly engaged.
Apple has big surprises in store. Marketers are waiting for privacy-related news from Apple’s upcoming Worldwide Developers Conference next week - and maybe a new search engine.
How Best Western hires travel influencers. With its Creator Program, the company is seeking long-term business relationships with its currently 200+ travel influencers.
Snapchat launches Dynamic Travel Ads. With travel back on the cards in many regions, Snapchat’s looking to help travel advertisers reach its captive audience with new Dynamic Travel Ads.
Hyatt selects Tambourine for digital marketing services. The company will provide Paid Media, SEO, and Social Media marketing services for Hyatt hotels and resorts in the Americas.
RateGain: The role of metasearch in pandemic recovery. Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.
Marketing in the metaverse: An opportunity for innovation and experimentation. Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.
80 DAYS: A hotelier's guide to Google Analytics 4. Used effectively it will help you capture first-party data, which is even more valuable now that third-party data is becoming increasingly scarce.
DerbySoft: Are Google's Free Booking Links better than Paid Booking Links for hoteliers? Hotels don’t survive on percentages or splits, hotels rely on occupied rooms with good average rates.
Travelboom: Facebook targeting for hotels. You will get the biggest bang for your buck by pairing important organic campaigns with paid advertising.
Online attention is getting shorter. With more users having multiple devices and on multiple social media platforms and websites, they just don’t pay attention to ‘one’ thing for an extended period anymore.
gcommerce: Facebook Learning Phase and how to beat it. The Facebook Learning Phase is the time period where Facebook is using its machine learning capabilities to optimize your results.
Managing the complexities of hotel third-party content. Now more than ever before, consumers are driving the content they want - and don’t want - to see.
The problem with travel content today. People want to be travelers, not tourists. They want to feel the experience. And experiences aren’t beautiful. They’re not building or locations. They’re not a list of popular places to visit.
Google adds Popular Destinations carousel. When you click on any of the destinations in the carousel, you are taken directly into the Google Travel vertical of search results.
The shift to people-based hotel marketing. The cookie is crumbling, enabling hotels to move beyond antiquated techniques. The elimination of third-party cookies provides hotel marketers with an opportunity to build more authentic relationships with guests using less intrusive methods.
Triptease: The future booking landscape: What hotel marketers need to know. How can marketers optimize campaigns to capitalize on the new ‘diamond age’ of travel?
Ignoring social media fatal for hotels. Responding to customer service questions in a timely manner is the top action hotels can take to get customers to buy from them over a competitor.
How Ryanair gets TikTok right. The company's use of songs and cultural references shows that they understand and consume TikTok on a personal level.
How to write effectively for Instagram. Hospitality is about escapism and connection. The same can be said for Instagram, which has evolved to become a matchmaker between hotels and consumers.
Travelboom: The evolution of Google hotel search results. A look at the updates Google has made over the past years to its hotel and travel SERP results and features, and their effects on hotels and OTAs.
How to delete a Google review. Negative Google reviews can adversely affect your business, fortunately, it is possible to remove negative reviews and sanitize your business image.
Marketers wary of Elon Musk’s Twitter takeover. For brands, there are really two big watch-outs from Elon buying twitter - safety, and community.
EU's new social media laws. The EU's new Digital Services Act is aimed to address the harms created by tech companies and threatens them with billions in potential fines.
Koddi: Google's enhanced CPC bidding - what hoteliers need to know. Google’s bidding enhancement, enhanced cost-per-click (eCPC), supports their Google Hotel Ads ecosystem.
Cogwheel Marketing: Developing a social media plan for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media.
How Best Western refined messaging to attract today’s travelers. The changing needs of today’s travelers, and the importance of loyalty programs to better serve customers.
The Hotels Network: What can hoteliers learn from the Dress Dilemma? There are many valuable lessons that hotels can apply in their own strategies that piggyback off of viral user-generated content.
Social media is a good way to find new travel destinations. Almost 7 in 10 Americans believe social media to be a good way to find new travel destinations.
Travelboom: Social media post ideas for hotels. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting.
DMOs using visitor movement data for a better grasp of behavior. With the assistance of visitor movement data from mobile devices and anonymized spending data reported by financial institutions.
What does travel’s return voyage look like for marketers?. Emergence of slow travel and the need for emotional content. Slow travel is not just a new way to travel; it’s a mindset. It’s when the overall quality of your travel experience is more important than the quantity of experiences.
Which KPIs should I track for inbound marketing? Measuring your inbound marketing performance is critical, but it's also one of the things that content marketing professionals struggle with the most.
Will metaverse change the future of travel? The alternative universe has the potential to change the way travelers engage in pre-, post- and in-trip purchases.
Cendyn: Data-driven strategies for mastering your marketing in 2022. Performance marketing may be defined by its access to data but it’s also limited by the marketer’s ability to wrangle the data firehose into a usable feed.
How hotel marketers use entity search for SEO. A step further beyond keyword optimization, entity search focuses more on the context around search terms.
Webinar: How to market luxury travel. What methods, media and platforms are the most effective for appealing to affluent customers and the luxury traveler.
What are Instagram Guides? A great tool for marketers to curate your favorite Instagram posts, promote products, and introduce your brand.
Photographers changing the way travel photos look. The All-Inclusive Photo Project features images shot by the likes of Annie Leibovitz, with an aim to address the lack of diversity in travel imagery.
Marriott: How marketing strategies shifted during the pandemic. Messaging currently focused on bleisure. How the hospitality giant has continued to communicate effectively with customers throughout the pandemic and what's next when it comes to marketing partnerships.
How marketers turn the page on content marketing. Reservations about a lack of actionable insights derived from current tracking methods in determining the value of content marketing.
Travel marketers are ramping up marketing again. The time to market to a public bursting with pent-up demand to travel has arrived. Marriott International is making sure its marketing strategies and partnerships are not just back but more effective than ever.
Google ready to test Topics, but advertisers remain skeptical. Despite being a long way off, advertisers should start preparing now.
Travel is trending on Twitter again. People are turning to Twitter to engage with their communities as they look for travel inspiration and advice. Underlining the rising interest in travel, Twitter has provided some new insights into how users are tweeting about holidays and travel topics, and what brands need to know about the latest trends.
CitizenM buys property in the Metaverse. The company acquire a LAND site in The Sandbox, a leading decentralized gaming virtual world, to begin building a hotel in the Metaverse.
How you're still being tracked on the Internet. Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.
The Business of Instagram. The company published an 8-page guide with a range of tips and pointers on various Instagram business functionalities.
Wendy's is getting in on the metaverse bandwagon. The restaurant chain has launched Wendyverse, a virtual restaurant on Meta's Horizon Worlds platform.
Youtube's top travel channels. Many travelers are using YouTube to show content regarding their travel experiences and it keeps on inspiring others.
Check the facts with these Google features. Four ways to use Google to check sources, get valuable context, and evaluate information.
Google expands free hotel booking links. Free links are now also available on Search and Maps. With travel rebounding to pre-pandemic levels, Google announced new tips to help hotels connect with and reach people who are ready to travel.
Imagery disconnect. Travel brands need to make sure the visuals in their marketing are aligned with what travelers - many on Instagram - want today, says Getty Images.
There is no metaverse today, but be prepared. Anywhere work opens up a need for innovative tools that can help connect employees, like the virtual office in the cloud employed by early adopter Accenture.
Three ways the European Union might ruin WhatsApp. WhatsApp chief Will Cathcart on how the Digital Markets Act could upend encryption, privacy, and product design.
Deloitte: Younger generations have already one foot in the metaverse. The are behaving in a way that suggests they will live their lives online and embrace the metaverse.
Apple's data privacy changes. After the initial panic, email marketers began finding creative ways to reach their target audience and measure the impact of their marketing efforts.
TikTok experiments with search ads. The company began testing ads in search results for select partners, providing another way for brands to reach the platform’s users based on phrases and terms.
Insights on MGM Resorts social media marketing strategy. A key part of MGM’s strategy is showcasing what’s on offer at its destination hotels, and what people are missing out on.
How marketers connect with Gen Z consumers. Gen Z is unlike any other generational group and is quickly becoming one of the largest online consumer groups.
Social commerce, TikTok drive social media platform viewings. US consumers averaging 97 minutes daily on them, but time spent will decrease to 94 minutes this year, according to eMarketer.
Attribution is killing your strategy. Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only low-funnel efforts.
Instagram's chronological feed is back. The company unveiled two new feed options, Favorites and Following, acknowledging that its algorithm-fueled home timeline isn't cutting it for some users.
Engaging content marketing trends in hospitality. Now that the industry is bouncing back, it’s time to get creative with your hospitality brand’s content.
Need a TikTok marketing strategy? As TikTok continues to gain steam, it would be a huge miss not to include the platform when building out a growth marketing strategy.
Travelboom: Hotel remarketing & retargeting strategies. Why hotels and resorts should be using these tactics in their hotel PPC campaigns to increase occupancy.
D-Edge: Checklist to increase your direct bookings via mobile. Mobile gives hoteliers the opportunity to expand direct booking horizons and leverage customer interaction to increase sales.
Travel bounces back on Google, while retail takes a hit. Organic Google search visits to travel sites increased 41% year over year that quarter in Q4 2021.
Koddi: 2022 Spring Break Travel Trends Outlook. As the spring break travel rush approaches, expect to see an increase in demand that can be taken advantage of by increasing bid levers.
The last shopping check-out form you ever fill out. Sleek is developing a browser extension enabling one-click checkout and cash-back savings - now also on Booking.com.
Google transitions to more privacy-compliant Analytics 4. Major changes are coming to Google Analytics as it navigates higher consumer privacy standards and increasingly complex international privacy laws.
Google’s free hotel booking links arrive on Search and Maps. Good news for hotels, but not so for OTAs. Google is expanding its free hotel booking links to show on Search and Maps, and is adding reporting capabilities, hotel rates in Google Business Profiles and Local Posts to hotels.
Milestone: How to do a hotel SEO audit. An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring.
Fuel Travel: How to write impactful hotel welcome emails. Your hotel welcome email is one of the most important messages you can send.
HSMAI Foundation Virtual Intercollegiate Global Conference. A unique opportunity for hospitality students & faculty to gain valuable insights and connect with top industry professionals.
Revinate: Four takeaways from the marketing benchmark report 2021. Revinate has analyzed over 634 million emails as part of its Hotel Marketing Benchmark Report.
How travel bloggers use Instagram Live. Live streams on Instagram can come in handy for travel influencers and people who want to become ones.
Fuel Travel: Understanding email marketing segmentation for hotels. Use your knowledge of your market to increase the lifetime value of each guest through email marketing.
OTA Insight acquires Transparent. The market leader in short term rental business intelligence will join forces with the market leading hotel business intelligence platform.
The Hotels Network launches its new benchmarking platform for DMOs. Competitive insights to make better-informed decisions that drive growth for the destination and its hotel partners.
gcommerce: Future proof your hotel marketing analytics. If you have not created a plan yet for the “cookie-less world” then you need to call a lifeguard ASAP.
OYO, Hopper bet on gamification to drive user retention. A convergence of factors are prompting some travel brands to embrace the power of gaming to grow their brands.
Restaurant marketing ideas. SEO company Wordstream put together an all-in-one restaurant marketing guide full of creative, strategic, and competitive inspiration.
Travel marketers have moved to where younger customers are. A travel company’s success with Millennials and Gen Z can now be determined by its performance on social media.
Google’s Topics isn’t enough. Contextual data is not very predictive because where a user browses tells you little about them and even less about what they buy.
How Google Trends improves SEO. Trends is useful because it relies on data from real searchers, and unlike autocomplete, Trends is not personalized or filtered.
Cendyn: Email design best practices. When it comes to personalized guest engagement, email marketing remains one of the top tactics in your hospitality marketing toolbox.
Ukraine: How Google is helping. The company provides support through products, defend against cybersecurity threats, and ensure the availability of reliable, authoritative information.
Google - the single biggest opportunity in digital marketing for hotels in 2022. Fish where the fish are. Google now “owns” the travel consumer and has become the “shepherd of the digital customer journey” by positioning itself at and making money from each of the five digital travel phases.
How to pitch Travel + Leisure. If you want to pitch a story to Travel + Leisure, make sure your idea adds something to the conversation. Here's what they are looking for.
Triptease: Hotel paid search strategy: the importance of branded keywords. If you don’t bid on your hotel name keywords, OTAs will.
FUEL: Understanding email marketing segmentation for hotels. Slicing and dicing your marketing to create specific, targeted email campaigns will yield higher results.
Hotel loyalty programs could do well in the metaverse. How hotels choose to engage in the metaverse will be different from current digital marketing strategies. One future scenario for hotels in the metaverse could be a “play-to-earn” model where whatever customers earn in the metaverse can be translated into physical rewards such as loyalty program points or a booking discount.
Digital marketing metrics your business pays too much attention to. Experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.
Evergreen content ideas for hotels. Evergreen content helps to build the credibility of your website, because it is more likely to be shared and referenced by online users.
Facebook launches Reels globally, betting on 'fastest growing' format. After a dismal earnings report in February and in a bid to attract younger users, the platform is prioritizing short video content.
How to make guides on Instagram. Think of Instagram Guides as Instagram Collections, except they’re for your followers rather than just for you.
Airbnb looks to marketing for education not to buy customers. Shift from performance marketing to brand-building has proven to be the right move. Airbnb has reported its strongest ever fourth quarter results, driven by higher revenue and increased marketing efficiency, with sales and marketing expenses down 44% YOY.
Google is kicking Meta while it’s down. The search giant plans to restrict cross-app tracking on mobile devices - a move that will likely deal a blow to Meta’s business model.
Tambourine: Is your hotel’s social media on brand? Incorporating your brand’s visual identity into your social media content.
30 Stays, 300 Days: Inside Marriott's viral marketing campaign. Explore some of the reasons social media matters, and how similar social media campaigns can benefit hotels.
How marketers can create a holistic search strategy. Holistic search strategies combine the keyword, audience and industry data from organic and paid channels to increase ROI.
Is the metaverse just marketing? While much of our lives have already shifted online during the pandemic, making those experiences truly immersive at scale is a knotty challenge.
How customer data platforms could fit into your hotel marketing strategy. There are many tools that can help hotels collect, manage, and creatively leverage their data. The HSMAI Marketing Advisory Board discusses various aspects of CDPs and the methods they thought hotel marketing professionals could use at work to better understand and interact with their customers.
How we can finally evolve from Web 2.0 to Web 3.0. An “internet of money” is emerging, along with distributed data hosting and user-controlled platforms.
For TikTok success, it’s all about the partnerships. Brands eager to enter the conversation on social media today must find a way to create compelling content - not ads.
Crafting a digital hotel marketing strategy. Most companies nowadays do not only target purchases, but also aim at turning their customers into brand advocates.
Milestone: Top digital hotel marketing trends 2022. Why MUM is important, why local search is even more relevant, and the need for speed.
Travelboom: How Google’s Topics could affect your hotel’s paid search campaigns. While a victory for privacy and transparency on the web, Topics will likely introduce challenges for hotel marketers.
How the metaverse will change luxury travel. Can the luxury travel experience possibly get any better? With the metaverse, it can, and it will.
Shiji Group: Managing demand for optimal hotel performance. Created in 2014 in collaboration with ESSEC University in Paris, this online course has become a classic.
Cendyn: TikTok vs Reels - Everything hotel marketers need to know. The growing popularity of TikTok’s short format videos has also led to copycats from competitors.
6 reasons Meta is in trouble. Apple’s vision of a more private web is not necessarily a more profitable one for internet companies that depend on advertising revenue.
Is TikTok part of travel's recovery toolbox?. Can social channels help the travel industry recover by helping brands drive engagement. TikTok has often been dismissed as a video platform for Gen Z, but travel brands are increasingly turning to the app to help broaden their reach.
Webinar: SEO for tourism. Insights on how to make your travel business visible on the Search Engine Journal Show at 3 p.m. ET on February 4, 2022.
How to use Google Autocomplete for SEO. One of Google’s oldest search features is among the most useful when it comes to optimizing organic rankings.
How a 27-year-old turned her travel blog into a lucrative side gig using TikTok. Dose of Travel shows how women of color can safely and affordably travel solo.
Diversifying the face of travel, one TikTok at a time. Social media entrepreneurs create their own representation in an industry that has long ignored them.
Always on strategy to beat seasonality blues. Many travel marketers are working with a fraction of past budgets, fueling hesitancy to invest marketing dollars during the slow seasons.
How technology is empowering a new generation of travel marketing. Creates desire for sensory experiences, even when technology itself cannot replicate them. Between the VR experiences that engender desire and the social campaigns that play on consumers’ desire to share their own experiences, technology is new deeply embedded in travel marketing.
Influencer marketing trends to watch in 2022. As more influencers spend time on TikTok, so will marketers looking to reach new audiences.
Marketers mixed on reactions to Google's Topics API. Plan to replace third-party cookie targeting with a Topics API based on consumer interests yielded a mixed reaction from the ad community.
New Google mobile search feature: People Search Next. The feature is meant to help people more easily get to and see popular next searches based on what they’re searching.
UK travel landscape in search. A new report looks at some of the key trends in search behaviour as well as what the SERPs can tell us about customer concerns at this time.
Travel brands must deal with reimagined audience archetypes. Increase in demand has caused travel companies to boost their marketing spend. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches.
TikTok launches 'TikTok Tactics.' A new training course for marketers, designed to provide tips and insights on how to make best use of the platform for brand promotion and development.
HSMAI's Adrian Awards Celebration coming to South Florida. The live, in-person event will take place on March 30 at The Boca Raton, Boca Raton, Florida.
The Future of CRM: A Forrester perspective. CRM is not about making your front office more productive anymore. It’s a technology that’s supports customers throughout their end-to-end journeys.
Koddi: Intraday bidding for metasearch on Google Hotel Ads. Intraday bidding is a campaign-level bid multiplier and has been a valuable digital marketing tool for quite some time.
Google proposes new 'Topics' approach to replace cookie tracking. As part of its ongoing effort to phase out third-party cookie tracking, Google has announced a shift in its approach.
Fuel Travel: How to succeed with hotel SMS/text marketing. Hotels should use SMS/text messaging responsibly to engage guests before, during, and after a stay.
Americans cutting back on Instagram use. Two in five Americans are cutting back on the time they spend on Instagram in order to improve their mental health.
How to make branded content work for your hotel. Many consumers now prioritize booking trips with brands that share their priorities when it comes to travel.
D-EDGE: Generate new visitors and increase direct bookings. Connecting with guests at each stage of the marketing funnel shifts bookings from OTAs to the hotel’s website.
Restaurant marketers have full plates in 2022. Increased pressure to deliver results on a variety of chiefly digital fronts, spanning media, ordering and loyalty.
Why the metaverse is the ultimate luxury environment. For luxury brands, the metaverse has the potential to be the ultimate curated environment.
Marriott seeks TikTok creators. The company is using TikTok to find three people to create content for the brand while they travel to its global properties over 300 days.
A larger role for Smart-TVs in the digital marketing mix. Online entertainment is perhaps the biggest winner of the pandemic, and the momentum has not abated.
Tambourine: Is marketing giving your hotel sales team MQLs or SQLs? The difference between marketing qualified and sales qualified leads.
What resources are American travelers turning to for travel inspiration?. For 60% of Americans, travel will be a spending priority in the next 3 month. Search engines, email, Facebook, Youtube and blogs top the channels travelers are most receptive to learning about new travel destinations to visit.
Influencer marketing trends. The partnership economy has become a fast growing revenue channel for businesses, cementing itself as one of the most rewarding areas in digital marketing.
SEO: Travel bug hits consumers. Now is the perfect time for search advertisers and performance marketers to plan detailed campaigns to reach consumers showing an interest in travel.
TikTok: Travel takes notice. With Gen Z likely to turn to social media as travel sites for vacation planning, travel brands are turning to TikTok for its ability to spur engagement.
Sojern: Expanding your upper funnel in a cookieless world. Expanding channels and tactics you’re using in order to engage travelers who are already in the plan to book phase is key.
The SEO guide to Google Autocomplete. Learn how to use Google Autocomplete as part of your keyword and topic research processes for a smarter SEO strategy.
How hotel marketing tactics are shifting. Hotels and intermediaries to employ social media and subscriptions more intelligently. While the pandemic saw a rapid shift to direct booking, the jury is still out on how far hotels will be able to capitalize on the trend or whether distribution will swing back in favor of OTAs.
SEO for Google’s ‘People also ask’. The section reflects potential buying journeys of your prospects and thus is very helpful when optimizing for just about any keyword query.
How small businesses use TikTok to boost sales. As TikTok has continued to grow in recent years, marketers have focused on the platform to diversify their social media mix.
Travelboom: How to analyze the performance of display demand generation. The importance of upper-funnel, demand generation campaigns can not be overlooked.
SEO Strategy: A full year blueprint. Get an easy-to-follow 12-month SEO planning guide and template to help you create a winning SEO program.
Cendyn: Five easy tips to drive revenue with local staycationers. Become a hometown hero with strategies that appeal to local drive-in markets.
TikTok videos will soon show up at airports, hotels and restaurants. As it continues to mature, the company is diversifying in how to reach new audiences, and build different revenue streams.
How customer reviews can improve your SEO efforts. Reviews aren’t just trust signals for your customers - they can also provide potential SEO ranking boosts when used effectively.
VRBO outspent Airbnb and Booking.com in social ad spend. Vrbo-owner Expedia's share of voice was 25% while Airbnb and Booking had 10% each.
Meta outlines priorities that will shape digital marketing in 2022. Social shopping will shape online shopping experiences and strategies with personalization as the keyword.
Mobile marketing trends experts are eyeing for 2022. The smartphone revolution of the last decade has prompted marketers to begin rethinking their digital strategies.
Travelboom: How to win Facebook Marketing for hotels post iOS 14.5. How the privacy update has affected re-marketing for hotels and how hotels can adapt to find success.
SEO: The year of everywhere. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change.
Expedia: How TravelAds helped hotels thrive during year of recovery. Success stories from the past year, featuring hotels that leveraged TravelAds Sponsored Listings to reach travelers.
Hotel revenue strategists must analyze top-funnel search data. Upper funnel searches are all about dreams, desires and wishes before arriving at a decision. Nearly 60% of searches on Google are upper funnel queries, where consumers are considering various options to narrow down to a specific choice.
New Google patent clarifies future without cookie targeting. The patent describes a web browser-based API that can attribute a click without using cookies.
New Microsoft Bing Travel search features. New features include suggested itineraries and inspiration, 360 immersive views, drink and dining information and coupons and deals.
TikTok replaces Google as world's most popular website. In 2021, the Internet went for TikTok, dethroning Google as the most popular domain.
Shiji Group: A guide to boutique hotel group marketing strategy in 2022. What does a boutique hotel group marketing strategy in Europe have to look like to succeed today?