Google’s best days might be coming to an end. With the company’s current roadmap displayed, it’s clear that Google is out to make a bigger name and increase profits for itself.
Screenpilot on how to capture valuable email addresses and nurture a digital relationship with your guests.
Google's critics dismiss tests of travel rivals’ links. Company's bending to intense regulatory pressure in Europe not very meaningful. Google competitors in Europe and the United States aren’t putting much stock in the search engine’s test in Europe where it is placing rivals links in a “carousel” above its own far-more-elaborate boxed collection of vacation rental offerings.
Tambourine on what’s the most challenging thing about hotel SEO. Talking about hotel SEO
Email marketing isn't dead. But, some email marketing practices are, such as impersonal email address lines, violating GDPR, ignoring user experience, and not tracking metrics.
Are Google, Facebook and Amazon killing off competition? Critics argue that America’s tech titans are hurting competition and innovation by purchasing upstart rivals and discouraging new ones from getting funded.
NextGuest Q1 2020 whitepaper looks at spas that feature virtual reality, the partnership between W Hotels and Rent the Runway, and more.
Koddi on ow distribution impacts visibility in the metasearch space and what are some common issues that affect it.
The dangers of generic content for luxury travel brands.
“Show, don’t tell” used to be the guiding principle for storytelling, but in an age where cookie-cutter social media campaigns are reaching an overload, maybe we need to revise that to “show less, and tell me something I don’t already know.”
The Gartner Digital IQ Index for Luxury Hotels. Benchmarks the digital competence of 84 hotel brands operating in the U.S.. While luxury hotel brands are increasingly investing in mobile-optimized destination guides and experience reservations, are they taking the necessary steps to stand out in search visibility against competitive OTAs?
Mobile marketing drives digital ad spending. As advertising on traditional channels, many brand managers are turning to the internet for a new audience - specifically mobile phone users.
Koddi: What advertisers can expect to see from Google this year.
Milestone: 12 must-haves to ensure a successful digital hotel marketing presence in 2020
Uber pushes up profitability goal to Q4 2020. Uber now hopes to be profitable by the end of this year, and growing Uber for Business will be one driver toward that new goal.
Marketing priorities 2020: With tech transforming our ability to fine-tune every message, consumers have less and less patience for generic marketing content.
Google Maps gets new look and features. Starting today, you'll see an updated Google Maps app with five easy-to-access tabs: Explore, Commute, Saved, Contribute and Updates.
Vizergy: How Instagram's API change will affect hotels
Facebook cautions against too much personalization. Personalization is not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance.
In a new eBook, 18 Strategies for Conquering 5 Key Marketing Goals, Adara highlights action-oriented strategies to help travel marketers build successful campaigns.
Five ways to market your hotel locally. A safe strategy to insure against declining international travel might be to turn extra attention to local marketing.
Anti-Instagram movement. Some hoteliers are rebelling against the notion that everything from their office chair to the lobby needs to be Instagrammable.
What digital hotel marketers are prioritizing in 2020. low-growth environment prompts hotels to take a harder line with marketing budgeting and ranking priorities. According to a recent HSMAI roundtable, controlling costs from a customer acquisition standpoint is a top priority in 2020. And while most budgets will be similar to 2019, the focus is now more on conversion by advertising in niche markets and retargeting existing customers.
As web cookies fade, travel brands must create a robust identity strategy and evaluate new methodologies for personalization and consumer insights.
NextGuest: The top 5 things you need to know now in hotel digital marketing: January 2020 Edition
Apple’s big maps makeover now available across U.S., Europe coming soon, a critical local search platform that sees more than five billion searches or lookups each week.
What Apple’s strong iPhone 11 sales mean for marketers. Safari is the most popular mobile browser in the U.S. by a significant margin, with big implications for marketers.
Online travel marketing is changing rapidly. And one of the biggest areas of change is voice and visual search.
What's shaping travel marketing in 2020?. Similar to last year, personalization and social media are again key areas of investment for advertisers. According to the report, there’s a three-way tie at 29% among travel advertisers for their top global marketing challenges in 2020: targeting travelers during a specific point along their path to purchase, keeping up with the fast-paced advertising and technology landscape and proving ROI for their digital advertising strategies.
The end of hotel paid search? With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?
Google is redesigning the redesign of its search results as a response to withering criticism over the way in which search results displays were made to look like ads.
Hotels need public relations to get the word out about their hotel, but PR has gone beyond a news release. Here are three major shifts in PR that hoteliers should pay attention to.
Google redesigned its desktop search experience to feature favicons. For organic results, users will see favicons, or a brand’s icon next to the url. For ads, they will see a bolded black ad label next to the url that looks similar to a favicon.
Get ready for an even stronger Google in 2020. Brands need to monitor and respond to reviews to improve their online experience. Google and Facebook continue to rule the web. They are becoming "review amplifiers," because customer reviews left there get more attention. In Google’s case, customer reviews also influence a business’s search visibility. How much care and feeding are you putting into your presence on Facebook, Google, and YouTube?
Rethinking the (broken) travel marketing funnel. As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge. A lot happens between the moment a potential customer learns about your brand and the moment that person makes his or her first purchase - and it all happens in the mid-funnel. While the mid-funnel has always been important for advertisers, it’s taking on new weight in travel marketing for the following reasons.
Set your travel Instagram up for success. Learn from top travel companies on how to get results with Instagram. Instagram has become a perfect marketing tool for visual storytelling that attracts travelers. Here are four Instagram marketing lessons from top travel industry players.
Travel SEO: Competing in organic search in 2020 & beyond. Travel is one of the most competitive and data-rich verticals. In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.
Five hotel marketing habits that deserve reconsideration from the perspective of the consumer.
Social media has reshaped travel motivations among the young generation and is becoming more of a pull factor in the travel industry.
The art of the hotel Instagram feed. Creating Instagram content and creating good Instagram content are two different things.
Google announced plans to phase out support for third-party cookies in Chrome within the next two years.
Social media has revolutionized the way we travel. Different places, cultures, people, and events can be explored in the palm of our hands.
WhatsApp marketing could be the next big thing for digital marketers. Sectors like travel and diners have been using WhatsApp to reach their consumers.
As you prepare for success in 2020, here’s a quick recap of important hotel digital marketing news you may have missed in 2019 from NextGuest.
InterContinental Hotels advert banned, as UK's advertising watchdog found it breached rules which state pricing must be clear.
HSMAI unveils 'Hotel Digital Marketing Essentials,' a course about hospitality digital marketing concepts, tools, and techniques for 2020.
Facebook released its 2020 topics and trends report for brands and advertisers to better understand trends among different regions.
The travel marketer's digital toolkit. As consumer tech trends change how we interact with the world, travel marketers are having to change in turn. Travel is digital. We inspire, search, plan and book on digital channels and platforms. But in a world where everything is digital, what are the most potent channels, priorities and platforms that really perform for travel?
Sojern offers some tips for implementing an always-on marketing strategy.
Don’t know where to start with a video strategy for your hotel? Here are six hotel video marketing strategies to try.
Underperforming hotel metrics may actually signal something positive more often than you might think, says Tambourine.
NextGuest on how to incorporate Bing Hotel Ads in your digital strategy and reach travelers who are looking to book now.
Sales training, tech top independent hotel spending plans to compete effectively with branded hotels and be ready in case of a slowdown in some markets.