Cendyn: Increase direct conversion with website personalization. Integrating your hotel website and IBE is critical to create a personalized and seamless booking experience.
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The Hotels Network: ’Tis the Season to boost your hotel’s direct bookings. Hotel examples and best practices to inspire your direct channel strategy for the end-of-year festivities.
Barriers to commercial effectiveness at hotels. Investments in commercial effectiveness can have significant ROI. There are two ways to get to commercial excellence: With incremental, year over year continuous improvement plan, or with a larger scale strategy and/or capabilities change.
Milestone: Components of SEO-First hotel CMS. Having your SEO covered by your hotel website CMS is essential to getting ahead of your competition.
Amadeus Hospitality: Three easy ways to boost your hotel’s website performance. Small incremental improvements in specific areas can deliver sizeable impact without massive amounts of time and effort.
Social bookings, the next frontier in direct hotel revenue. A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking the market by storm requiring a very different approach to traditional OTA bookings and Direct Bookings.
STAAH: How to personalize your hotel website. Offering a personalized experience on your website is one way to make guests feel special, even before they step into your hotel.
The Hotels Network: Is wellness tourism part of your direct channel strategy? Personal well-being has evolved and is now less of an indulgence and more of a non-negotiable essential.
Marriott now offering travel insurance when booking direct. Guests residing in the U.S. can now insure their domestic and international travels - but only when booked directly.
The Hotels Network: Winning over the spontaneous millennial hotel booker. Tips to retain last-minute searching millennials on your hotel website and convince them to book with you.
An early look at attribute-based shopping for hotels. Are travelers even interested in ABS to book hotels?. Shoppers are not using ABS to try to find a cheaper run of house rate - they are attaching attributes that add up to an average daily rate significantly higher than OTA rates.
Travel brands should rethink their checkout experience. Decluttering the e-commerce experience drives ancillary revenue and deepens customer loyalty.
Fuel Travel: How your booking engine can drive upsells and RevPAG. “Up-selling” is a sales technique that refers to convincing customers to increase the amount they are spending from their initial purchase.
The Hotels Network: Is your hotel website recession proof? Forget getting ahead and being strategic, everything seems reactive, and teams must address the demands of the moment.
The Hotels Network: 4 winning strategies to combat price disparities. Controlling the price of your hotel’s rooms online is a vital part of growing your direct channel performance.
The Hotels Network: Destination and hotel direct channel market data in Italy. Identifying summer market opportunities to boost direct channel performance and destination awareness.
The Hotels Network named best technology innovator of the year 2021 by HSMAI Europe. BenchDirect is the first benchmarking product for the hotel’s direct booking channel.
The Hotels Network: The secret to transforming your hotel website. How to increase your website’s visitor engagement and ultimately drive much more revenue and bookings.
The Hotels Network: Enter the summer season on your hotel website. Quick win tactics that will help you step up your direct channel performance for summer travelers.
Oaky: What to include in your hotel pre-arrival email. The pre-arrival stage is the perfect time to break the ice and build anticipation by sending an enticing hotel pre-arrival email.
Google launches hotel rates on Google Business Profile. Easier onboarding for free and paid booking links, extended reach across Google's advertising channels. The company significantly simplified its onboarding process by offering the ability for hoteliers to add rates and availability to their Google Business Profile.
Cendyn: Hotel website personalization tactics to boost direct bookings. Today’s traveler is highly attuned to contextual information that’s relevant to their given situation, preferences, and mindset.
The Hotels Network: Creative ways to elevate your hotel website performance. Best practices on how you can take your direct channel to new heights by taking action based on BenchDirect insights.
A fresh twist for independent hotels. There’s a growing movement among small hotel companies to band together with like-minded independent hotels and offer deals directly to travelers.
NFT technology meeting hotel reservations. Some resort owners think they have found a way to avoid getting stuck with excess inventory when guests cancel at the last minute.
MEWS: 6 benefits of managing online real time reservations in your hotel. Real-time bookings have never been more important if you want to compete in the modern travel world.
Mirai: Three hurdles to direct hotel bookings. Attracting quality traffic and not just any users is an essential part of a good direct sales strategy.
The hotel website is 50% art and 50% science. Many hoteliers are obsessed with how beautiful their website is, completely ignoring the website UX, technology, functionality and content.
Booking your hotel with an NFT. The NoMo SoHo hotel in New York City has become the first hotel in the United States to offer NFT reservations.
The Hotels Network: 20% conversion on potentially lost guests? This hotel create a customized website form to capture the information of those visitors coming across no availability.
How to make the most of your hotel demand data. One of the great advantages of your direct booking strategy is the data it generates - here's how to put it in action.
SiteMinder: How to have a hotel website that drives revenue. A deeper look at what it takes to optimize your hotel website for conversion.
Marriott sees record direct bookings at its hotels. The world's largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program.
Is the direct channel cheaper than the OTAs?. Hotels “own” their direct online customers. The cost of acquisition in the direct online channel is only a small part of the equation. “Ownership” of the customer and their first party data, and increasing repeat business are equally important.
Is direct hotel booking becoming a "boomer thing"? New research data suggests that 41% prefer OTAs, 29% book direct and another 29% like to book trips with travel agents or tour operators.
How to plan a successful website redesign strategy. Eight critical website redesign tips to think about when planning and completing your redesign.
Travelboom: Why Meta matters for direct hotel bookings. Paid search delivers phenomenal results but still lacks the ability to dynamically display an actual nightly rate.
The Hotels Network: Boosting direct bookings using hotel website personalization. Five tried-and-tested personalization tactics to help your direct bookings soar in 2022.
Milestone: A framework for effective hotel website copy. Use this framework to display just enough to get your point across without over developing your content.
Triptease: The post-Covid landscape, a new report for hotels. An overview of where the market currently stands, the new customer trends, and the actions you can take today to set your hotel up for success.
Triptease: Benchmark your hotel booking engine performance. New data comparing the conversion rates of the most popular booking engines around the world.
The Hotels Network: Direct channel KPIs every hotelier needs to know. A KPI framework that highlights the top metrics to focus on when evaluating the direct channel success of your hotel.
The Hotels Network: The top 9 digital marketing trends for hotels in 2022. Technological evolving marketing developments to improve the guest experience and drive more business.
Marriott to offer insurance on direct bookings. Guests residing in the U.S. can now insure their travels when booking directly on Marriott.com or the iOS Marriott Bonvoy app.
Triptease: New ways to increase direct bookings. Here's a round up of Triptease product updates from 2021, creating new opportunities for hotels to drive direct bookings.
For Marriott, direct bookings are 'exploding'. Staying engaged with guests throughout the pandemic was key. The company entered partnerships with independent restaurants and food delivery services to allow members to earn Bonvoy points so they could use them when they got back on the road.